Brief:
The company’s goal was to enter large-scale distribution with a new product line, a range in line with market trends, and strong flours. That is why it was necessary to create impactful packaging and performant trade ADV pages.
What we did:
- Packaging Farine di Forza
- Trade ADV packaging for the presentation of the Farine di Forza line.
The creative process:
1_ Identification of the strengths of Farine di Forza: soft wheat type “00” flours that lend themselves to professional and technical use, perfect for recipes that require long rising times.
2_ Realization of packaging that is both elegant and impressive, able to stand out on the shelf. Both 1 kg and 5 kg formats.
3_ Realization of graphics and copy for some advertising pages for specialized trade channels.