Brief:
Creation of two adv pages, the first one for a product line that focuses on the concept of territoriality, the Dedicati, the second one on a new packaging completely recyclable in the paper. Objective: pointing out the importance of selecting raw materials, coming 100% from Puglia, and emphasizing the company values related to sustainability and naturalness.
What we did:
- ADV page about the supply chain based in Puglia, for the “I Dedicati” line
- ADV page about the paper recyclable packaging
The creative process:
1_Definition of the values and strengths of Granoro and the I Dedicati line
2_ Definition of copy and image aimed at enhancing products for their distinctive properties
3_ Development of ADV pages for the most important Italian newspapers