Erbacipollina | Food Marketing Agency

Privacy
management

With the advent of GDPR, the following regulation of 10/01/2022, and the end of this parties cookies, it has become crucial to implement secure and traceable ecosystems within the website, e-commerce, and applications, to protect users’ privacy.

To ensure compliance with all national and European regulations, we at Erbacipollina have chosen to rely on Iubenda, through which we integrated our services.

In addition to being certified partners of Iubenda, we personally take care of the editing and management of Cookie and Privacy Policy, Cookie Banner, Terms and Conditions of sale of your website or e-commerce, and registration of consents.

We can help you manage your users’ privacy effectively and efficiently.

Privacy and cookie policy

The websites and the applications that collect sensitive data related to browsing and user profiling are required by law to inform through privacy and cookie policy.

The privacy policy must inform users about:

  • Type of data collected;
  • Purposes and methods of the processing;
  • To whom the data may be disclosed;
  • Rights;
  • Data of the site owner;
  • Laws on which data processing is based.

The cookie policy presents to the user the cookies installed, the purpose according to which data is collected, and the third parties involved.

Cookie Banner

Each website is required by law to present a cookie banner with specific characteristics; only after acceptance will certain cookies be released.

Thanks to cookies we can collect browsing data from users, but they must be managed carefully following the norms and always thinking about bringing the user closer to the brand and not obtaining their data without consent.

Terms and conditions of sale

The definition of terms and conditions of sale is fundamental in the legal management of the relationship between customers and your e-commerce because they regulate terms and conditions of sale, the limitation of liability, and the use of content (copyright).

Among the information that should be included in the terms and conditions document there are:

  • The identification data of the business;
  • A description of the service offered by the site/app;
  • Information on risk allocation, liability, and disclaimers;
  • Guarantees (if applicable);
  • Right of withdrawal (if applicable);
  • Security information;
  • Rights of use (if applicable);
  • Terms of use or purchase (such as age requirements or country restrictions);
  • Refund/exchange/suspension policies;
  • Information on payment methods.

Having a document of this type is always advisable, the law does not require it but it protects us extensively, as long as it is not copied from other websites, as it would be declared null and void.

It is to all intents and purposes a legally binding agreement, which is why it is important that it respects legal requirements, that it is up-to-date with current regulations, and that it describes the business model and processes.

Tracking consent

Tracking consent is another good rule to adhere to in order not to run into legal problems, and it is necessary to collect it for different purposes, e.g. to sign up users and send them newsletters, send promotional material and text messages, etc.

It is possible to request consent with one or more checkboxes, neither pre-selected nor compulsory, using informative texts comprehensible to users that have to understand how their data will be used.

Are you looking for a partner to assist you in the privacy management of your Food&Beverage website or e-commerce? Turn to real experts in the field, and contact us at Erbacipollina.

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