The creation of Food&Beverage visual content is a complex, but fundamental activity for communication.
Through a Food Photo or a Food Video, you can effectively communicate the value of your product. But in order to achieve results, you need the work of professionals with style, competence, and expertise.
The Food Photographer conveys food emotions through images,
that reach your subconscious directly, without filters. Their work is to create positive feelings, just like a tasty dish that arrives on your table.
Food photography and cooking are closer than you can imagine. In order to cook a good dish, know-how, ability and expertise are needed. And that is exactly what is needed in photography, and even more so, in the world of Food&Beverage photography.
In this sector, work is even more complex than others: the great variety of ingredients, endless styling possibilities, the lightning/illumination, the framing, and the backgrounds are elements that, combined properly, lead to different results every time.
That is why it becomes crucial to rely on a professional, able to convey all your product and brand values.
The food photoshoot by Erbacipollina
Our agency puts into play a deep knowledge of the art of Food Photography, which is the result of our study and a ten-year experience in the field.
The food photo shoot by our team at Erbacipollina implies the following activities:
- In-depth analysis of the subject to portray.
- Planning of all the things needed to take the photo, to enhance the appeal of the product.
- Food styling: the position of the ingredients, the choice of the plate/dish, the framing, and the elements in the picture must have a reason to be there and the result must be harmonious and balanced.
- Setting up the photo set: in the studio or selected locations. With very bright fixed lenses for the highest quality. And with macro lenses to get into the product and make it taste better.
Every detail is important to take shots that encourage the customer to touch, smell and taste the food and beverages portrayed.
Only one Food Photography Agency, but different photographic languages
Our strategic thought as food marketing experts enters the camera of our photographers. The shot communicates in different ways, according to the context of use: an ad, an editorial, or an image for the packaging, using very different languages.
We are the right agency for your Food&Beverage company if you are looking for specialists that know the differences and similarities between:
- Advertising photography, in this case, the product is the real main character. We deal primarily with the depth of field to get an in-focus image, bringing out the subject thanks to/with the help of ad hoc positioned props.
- Packaging photography, where the product is decontextualised, avoiding the use of too many side elements because they will be added in graphic post-production, to achieve the final result.
- Editorial or social photography, in this case, the most important aspect is not the product itself, but emotions. The image must be more striking, impactful, and rich in blurs, toning, sophisticated props, and an accurate color selection.
We create videos that make the difference
Creating, designing, and recording a food video is a matter of inspiration: the telling of a story and traditions, the description of a brand, a product, or a service can excite audiences, engage and attach them. They can make a difference.
Through a careful brand and product analysis and according to the communication needs, we at Erbacipollina with our food video makers build storytelling able to tell in a captivating way through images and words.
We take care also of the story writing, the storyboard, the setting, the lightning, and all that is needed to take flawless shots, that will transform into a stunning video.
According to the needs, we can use a drone for video shooting, add voice-over specifically selected, or support visual communication with 2D or 3D graphics.
The final result will be a short film made to perfection on all the digital channels: website, social, email marketing, and digital communication campaigns.
Erbacipollina is the Food Photography and Video agency that helps you to enhance your products and your company. Get in touch with us for a consultation.